First of all, I want you to take a big breath and hear these next few words loud and clear.
You are important. What you have to say is important, and the world needs to hear your thoughts and ideas.
Now, write that on the back of your eyelids and let’s get started on figuring out your voice in this big land of the internet. I can hear you right now, ‘Ashley, I use my voice all day! Why do I need to figure out my ‘voice’ for the internet? What in the world are you even talking about?’
Have you ever sat down at your keyboard ready to write your heart out in a blog post or on facebook or instagram and had no idea what in the world to write? Or maybe you had an idea of what you want to say but you couldn’t get the how to come out right. It just sounded weird and unnatural… it just wasn’t you. Girl. I hear you!! Nobody likes feeling awkward or unnatural, and nobody DEFINITELY wants to read something that feels forced so finding your voice is super important (no pressure, right?) but it doesn’t have to be stressful.
Let’s start with the basics.
What I mean by this is what kind of internet ‘presence’ do you currently have? To be considered a professional business I believe you must have at least these:
Here’s where we start talking about ‘your voice’. This is so individualized and comes down to how you choose to market yourself, but I talked about it in this Work it Wednesday video below that I think will help 🙂 Fast forward to 16:10 to find the fun!
Something to keep in your back pocket for when your staring blankly at that computer screen having a mini panic attack about what to post. Come up with 5 topics that you could literally post about anytime. It could be 5 things that are totally unrelated, they don’t have to be related to your business necessarily, people love hearing about your personal life and hearing more about you! Mine rotate out but some of my favorites are talking about Disney World, coffee (of course!), weddings/love quotes (always a safe bet!), travel, or my family. Some other ideas may be your exercise regimen, favorite foods, your love of yoga, gardening, the lake, beach, mountains, your house (maybe you live in a farmhouse or have a pretty view), you could post encouraging quotes, talk about your morning coffee routine, post funny things your kids say, post how proud of your husband, etc. Come up with a few things in advance and just make a big list and have it on standby so that when you can’t think of anything you’ve got backup!
And if you’re still wondering how in the world you’re going to connect to your ideal client then hop on over to the ideal client worksheet I’ve made for you because this will help get those wheels turning on where your people are spending their time so that you can reach them in the most effective way possible.
And if you’ve got questions, comments or just want to say HI! Feel free to comment here or come find me on Facebook, Instagram or email me anytime 🙂 I’ll see you guys next week over on Work it Wednesday!!! xoxo Ashley
Ashley Sue is a Charlotte based Piedmont and High Country Wedding Photographer specializing in capturing the moments in between the posing. Ashley is energetic, optimistic, and a perpetual romantic.
While Ashley has photographed weddings nationwide from simple church ceremonies to elaborate ballroom receptions; her authentic + joyful style shines brightest in outdoor locations such as the Blue Ridge mountains of Asheville, NC and architecturally rich surroundings of Charlotte, North Carolina (and Paris. Always, always, always Paris.).
Ashley is available for travel world-wide + is passport ready. Contact Ashley today to book your family portrait, headshot or 2018 wedding.